By now, everyone understands the importance of YouTube videos in viral marketing. However, did you know that even videos that do not go viral can be a vital part of your overall inbound marketing strategy. A well-ranked YouTube video can be an extremely way to increase traffic to your website. Because people love to watch videos, your YouTube videos will be shared by visitors to your website and in turn increase their ranking and your website traffic. So remember, do not get discouraged just because you can’t come up with a video that will go viral. Making videos that are entertaining and useful to your viewers will rank high enough to generate more traffic to your website.