Social marketing is an integral part of any effective inbound marketing strategy. Combined with other inbound efforts, social marketing can increase traffic to your website and also launch your small business or start-up into the viral marketing realm, quite literally overnight. In fact, social marketing is so effective in this regard that most businesses now have a rather extensive social marketing platform. However, many are getting social networking wrong. Establishing an effective social marketing strategy isn’t difficult, but it does require some careful planning and foresight.

As a small business owner or start-up, you’ll be pleased to know that social marketing is virtually free. Providing you have the time to devote to social networking, you can take on the task of social marketing yourself. Many businesses also employ interns to take on their social marketing tasks because college students are already tuned-in to social media.