Social Marketing – Hitting Its Stride for the Marketer

As a marketer, you may feel as though you are a dog chasing your tail at times, as big marketing fads come and go. Once thought to be just another marketing fad, social networking has really hit its stride for the marketing industry. As social networking giants have established their roots, it is now clear that social marketing is here to stay. Therefore, what does this mean for marketers or more importantly, what does it mean for a small business owner or new start-up looking to use social marketing as part of their overall marketing strategy? Essentially, it means that small businesses, new start-ups and marketing professionals need to learn how to effectively use social media to their advantage.

Benefits of a Well Ranked YouTube Video

By now, everyone understands the importance of YouTube videos in viral marketing. However, did you know that even videos that do not go viral can be a vital part of your overall inbound marketing strategy. A well-ranked YouTube video can be an extremely way to increase traffic to your website. Because people love to watch videos, your YouTube videos will be shared by visitors to your website and in turn increase their ranking and your website traffic. So remember, do not get discouraged just because you can’t come up with a video that will go viral. Making videos that are entertaining and useful to your viewers will rank high enough to generate more traffic to your website.

How has Panda or Penguin changed inbound marketing strategies

The introduction of Panda and Penguin has made some hard changes in inbound marketing strategies that have existed for years. While the intention of Google was to rid the internet of poor quality, even “spammy” websites from the web, there has been some effects on the traditional inbound marketing strategies of solid online businesses.

To adjust, many online businesses have focused their efforts to increase traffic in their inbound marketing strategies to avoid having their websites confused with what Panda and Penguin seek to chip away. In the viral marketing realm, the days of effective spam websites seem to be numbered, but they may take down some legitimate websites with them.

Panda is focused on purging websites that offer poor information and very little content. Often called “thin affiliates”, these websites merely feature a plethora of links to other websites in hopes of garnering profits from commissions. What was struck down consisted of long-tail niche and spam blogs along with web pages filled with link exchanges.